Caribbean Joe
Caribbean Joe is a tropical, non-alcoholic hydration drink designed as a beer alternative. Marketed as a recovery beverage, it’s crafted toward non-drinkers, such as parents, athletes, teens, or even hungover young adults who want to enjoy the casual, social atmosphere of drinking without compromising their health or responsibilities. The branding and packaging highlight Caribbean-inspired flavors like mango, guava, and sea grape, while capturing the easy-going, sun-soaked spirit of island life. The visual identity reflects both energy and relaxation, making Caribbean Joe the go-to drink to refresh, replenish, revive.
Branding & Package Design
BOTTLE SERVICE
Bottle Service is a sustainable personal care brand designed to make eco-conscious living effortless and fun, with the name nodding to its functional bottle return program. Sold exclusively through partner retailers like Target and Walmart, the personal care products come in recycled plastic bottles packaged in a bold, colorful 4-pack carrier inspired by the nostalgia of the ‘milkman service’ model. Customers return used bottles in-store for rewards through the Bottle Service app, turning sustainability into a stylish, service-driven experience. With its playful name and vibrant identity anchored by the traditional Greek symbol for the Earth Goddess Gaia in the logo, Bottle Service proves that self-care and environmental care can go hand in hand.
Branding & Package Design
AID NEST
Aid Nest is a mobile app designed to reduce waste in college communities by connecting students and donors to verified nonprofit organizations in need of specific goods. With high turnover in student housing, countless items such as furniture, clothing, and electronics are discarded each year, often due to limited access to donation channels and a lack of awareness of nonprofit needs. Aid Nest addresses this problem by ensuring donations are accessible, useful, and impactful.
Mobile App Design
Mahogany Breezes
Mahogany Breezes is a private luxury villa rental in the Cayman Islands, set on three acres of flourishing tropical flora and fauna. For this Airbnb startup, I designed a logo inspired by the blooming mahogany seed - an emblem that connects directly to the villa’s name while honoring the native, endangered mahogany trees of the Cayman Islands. The brand identity blends natural elegance with modern luxury, positioning Mahogany Breezes as a serene yet sophisticated Caribbean retreat.
Branding & Package Design
